Become a Vendor

Thank you for your interest in joining our ShopUp events. We'd love to hear from you! We offer different booth sizes and levels of participation to accommodate shops of varying sizes and budgets. Please know that all participating shops must be a member of our online shopping portal.


«It's been thrilling to watch the shop-up grow from strength to strength and a useful forum for online-only retailers, such as my own, to meet face to face with our target audience.»
Teresa, Hedgehog Shop
«We love doing the shop up in NYC! It gives us a chance to connect with our customers, and help them in person which is always so much fun. I also really enjoy visiting with the other independent designers. It's such a supportive community that the Babyccino ladies have created! So honored to be a part of it.»
Anna, Misha & Puff
«The Babyccino ShopUp is the best children’s event! It’s incredibly well organized, curated, and promoted - in beautiful venues, with a thoughtful clientele that really cares about supporting small businesses for their children’s products. It feels more like a two-day party of aesthetically and ethically like-minded vendors and customers than a typical popup market!»
Emily, Mabo Children's Clothier


I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with https:// (or http://)



Do you carve out one-on-one time with each of your kids? Courtney’s answer to this question might surprise you! Read more on the blog (link in profile). #babyccinokids #parenting @courtneyadamo
2 days ago
We have gathered some of the most perfect hats and shades for your kids this summer! ️ Have a look at this month’s @babyccinokids shopping guide (link in profile) and make sure you’re covered for all of the sunny days coming up! #babyccinokids #babyccinoboutiques #hatsandshades #beachessentials
2 days ago
We are big fans of the @francisandhenry nighties. Effortlessly elegant, crazily comfortable — oh, and you can wear them while pregnant and breastfeeding as well!! Aleksandra Zebrowska, the beautiful and inspiring founder of Francis & Henry, is answering 5 questions over on our blog. Read about being the oldest of 8 children, being married to an actor, being pregnant at the same time as her mum, life in Warsaw (Poland), and, of course launching her own independent brand. #babyccinoboutiques #babyccinokids #femaleentrepreneur #independentboutique
3 days ago
Swoon! A happy Baby Bram a few months ago, all cosy and clean in his @ecobynaty nappy . (Pssst @ecobynaty is now offering a store-wide discount of 20% to @babyccinokids followers! Just enter code ‘ecolife20’ upon checkout. ) @estherbabyccino #sponsored #babyccinoboutiques #ecobynaty #cleanchoice #ecofriendlynappies
3 days ago
‘It is inspiring, it is sweetly written, and it will be the perfect book for children who are dreamers and believers that they can make their own way in this world.’ Nell & The Circus of Dreams is a beautiful book written by the founder of @officialgiffordscircus Nell Gifford. More on the blog! #babyccinoreads @laraoflondon
4 days ago
A spring roll fiesta! Crispy Thai spring rolls, crunchy Vietnamese rice rolls, and yummy fried shrimp rolls — a delicious weekend meal that is perfect to prepare with children and so fun to share with friends! 🥰 Esther is sharing the recipes and how-to on the blog. #babyccinoeats #springrolls #familymeals
1 week ago
Are you craving an extra 20 minutes of on your weekend morning? We love the idea of setting up a homemade creative space before going to bed! Such a clever concept of our contributor @laraoflondon (who just gave birth to a little baby girl so she is definitely going to need all the extra snoozes she can get! !). #babyccinotips #extrasleep #cleverideas
1 week ago
Ear piercings for children, yay or nay? On the blog, Esther discusses at what age she finds it acceptable for her children to get their ears pierced, and why. What are your feelings about this? Please share. The link is in the profile! @estherbabyccino
1 week ago
The loveliest of travel essentials for families on the go! Have a look at this month’s @babyccinokids shopping guide and get inspired to get organized for your next travel adventures, yay!! #babyccinokids #babyccinoboutiques #babyccinotravels #travelwithkids #travelessentials
1 week ago
Rolling hills with bright green pastures, romantic vineyards, rocky coastlines, tiny towns with the utmost beautiful restaurants and art galleries... and, obviously, all of those wonderful wineries! Our new @babyccinokids contributor @addieladner (welcome, Addie!) is sharing a surprisingly family friendly getaway to rural and relaxing Napa Valley, California. Check out her post to find out about the best places to stay and eat, tips what to do in Napa and how to travel best with children in tow. #babyccinokids #babyccinotravels #napavalley #napawithkids
1 week ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
11 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago