Become a Vendor

Thank you for your interest in joining our ShopUp events. We'd love to hear from you! We offer different booth sizes and levels of participation to accommodate shops of varying sizes and budgets. Please know that all participating shops must be a member of our online shopping portal.


«It's been thrilling to watch the shop-up grow from strength to strength and a useful forum for online-only retailers, such as my own, to meet face to face with our target audience.»
Teresa, Hedgehog Shop
«We love doing the shop up in NYC! It gives us a chance to connect with our customers, and help them in person which is always so much fun. I also really enjoy visiting with the other independent designers. It's such a supportive community that the Babyccino ladies have created! So honored to be a part of it.»
Anna, Misha & Puff
«The Babyccino ShopUp is the best children’s event! It’s incredibly well organized, curated, and promoted - in beautiful venues, with a thoughtful clientele that really cares about supporting small businesses for their children’s products. It feels more like a two-day party of aesthetically and ethically like-minded vendors and customers than a typical popup market!»
Emily, Mabo Children's Clothier


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Recycle, reduce, reuse ️ Fly less, cycle more shop responsibly do not waste food 🥗 use less plastic 🧼 let’s make this world a better place #globalclimatestrike @hungermama
13 hours ago
Delicious and healthy snacks that actually taste like cake? And are SUPER easy to make? Winner!!! You can find @beesbakery recipe up in our blog — perfect for the lunchbox too! #babyccinokids #babyccinoeats
1 day ago
Let’s go back to bed, shall we? The pretty bedding in this month’s @babyccinokids product guide is just TOO inviting! #tempting #babyccinokids #babyccinoboutiques (Link in profile!)
2 days ago
Whidbey Island is a beautiful and untouched destination in the US Pacific Northwest. It is made up of several small quaint towns and gorgeous historic nature reserve — there are lots of hikes, views, parks, beaches, and more to explore. Addie says: ‘Perhaps one of the best overall things about being on Whidbey was just that — being on the island and enjoying its natural state and sharing that with my family. The pastel-colored stones collected at the beaches, the deer that aren’t scared of humans at all and just mosey about the island, the cherry trees, the seal pups... It was so great just to be there!’ If you are a family who loves nature and adventure and enjoys exploring the lesser-traveled destinations, you can find @addieladner ‘s great tips (and more dreamy photos! ) over on our blog. It sounds like the perfect getaway to us!! #babyccinokids #babyccinotravels #whidbeyisland #familytravel
3 days ago
GIVEAWAY! We are SO excited! We have teamed up with @puffinbooksUK to give away a SIGNED* (!!) copy of @PaulMcCartney ’s wonderful picture book Hey Grandude! (*Paul signed a bookplate which is included in the front of the book.) The winner will also receive the iconic yellow OlliElla suitcase so little adventurers can follow Grandude and his grandchildren on their adventures across the globe. To enter, comment below and tell us where you would like to go on an adventure? This giveaway is open worldwide and will end on the 16th of September at 5PM GMT. The winner will be announced in the comments of this post on the 17th of September. This giveaway is not sponsored by Instagram. You must be 18 years or older to enter. Good luck! #babyccinokids #babyccinoreads #giveaway #heygrandude #paulmccartney #puffinbooks
1 week ago
If you love books as much as we do... stay tuned for a VERY exciting giveaway we will be announcing VERY soon!!! @estherbabyccino #babyccinokids #babyccinoreads
1 week ago
Captured inside the magical world of a book... what are your children reading at the moment? Or what are you reading to them? @estherbabyccino #babyccinokids #babyccinoreads
1 week ago
“If you take care of the small things, the big things take care of themselves.” What did you get done today? Addie is discussing a different kind of list making on our blog today. Have a read, it’s very inspiring! @addieladner #babyccinokids #babyccinotips
1 week ago
‘The book includes songs, rhymes, recipes, rituals and ideas to layer into your home — reminders of the importance of traditions and routines for our children and families. It is a wonderful resource for new mothers, and has great ideas and inspiration for the more seasoned mothers as well.’ Courtney on @earlyrisercompanion , the beautiful book by our dear friend Elizabeth @thelittlest . More on the blog @courtneyadamo #babyccinokids #babyccinoreads #earlyrisercompanion
1 week ago
Let’s get ready for puddle jumping!! We have found some super fun and practical rainwear must-haves for you —> head over to this month’s @babyccinokids #rainwear product guide (link in profile) to see and shop! ️ #staydry #babyccinokids #babyccinoboutiques
1 week ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago