Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to

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GIVEAWAY! We are SO excited! We have teamed up with @puffinbooksUK to give away a SIGNED* (!!) copy of @PaulMcCartney ’s wonderful picture book Hey Grandude! (*Paul signed a bookplate which is included in the front of the book.) The winner will also receive the iconic yellow OlliElla suitcase so little adventurers can follow Grandude and his grandchildren on their adventures across the globe. To enter, comment below and tell us where you would like to go on an adventure? This giveaway is open worldwide and will end on the 16th of September at 5PM GMT. The winner will be announced in the comments of this post on the 17th of September. This giveaway is not sponsored by Instagram. You must be 18 years or older to enter. Good luck! #babyccinokids #babyccinoreads #giveaway #heygrandude #paulmccartney #puffinbooks
2 days ago
If you love books as much as we do... stay tuned for a VERY exciting giveaway we will be announcing VERY soon!!! @estherbabyccino #babyccinokids #babyccinoreads
2 days ago
Captured inside the magical world of a book... what are your children reading at the moment? Or what are you reading to them? @estherbabyccino #babyccinokids #babyccinoreads
2 days ago
“If you take care of the small things, the big things take care of themselves.” What did you get done today? Addie is discussing a different kind of list making on our blog today. Have a read, it’s very inspiring! @addieladner #babyccinokids #babyccinotips
3 days ago
‘The book includes songs, rhymes, recipes, rituals and ideas to layer into your home — reminders of the importance of traditions and routines for our children and families. It is a wonderful resource for new mothers, and has great ideas and inspiration for the more seasoned mothers as well.’ Courtney on @earlyrisercompanion , the beautiful book by our dear friend Elizabeth @thelittlest . More on the blog @courtneyadamo #babyccinokids #babyccinoreads #earlyrisercompanion
5 days ago
Let’s get ready for puddle jumping!! We have found some super fun and practical rainwear must-haves for you —> head over to this month’s @babyccinokids #rainwear product guide (link in profile) to see and shop! ️ #staydry #babyccinokids #babyccinoboutiques
6 days ago
‘Hey Grandude!’ is a new picture book written by the legendary @paulmccartney !! Illustrated by the talented @kathryndurst and published by @penguinbooks , this book is a real page turner. Find out more on the blog! @estherbabyccino #babyccinokids #babyccinoreads #heygrandude @puffinbooksuk
1 week ago
What’s more delicious, Bram or the cake? 🥰 Esther shares here favourite recipe of this easy-to-make, super delicious yogurt fruit cake over on our blog. That’s dessert sorted for tonight, people! @estherbabyccino #babyccinokids #babyccinoeats #fruitcake #familybaking
1 week ago
Encouraging children to read — how do you do it? Esther is sharing ten great tips over on our blog! (Do you have a in your house?) @estherbabyccino #babyccinokids #babyccinoreads #babyccinotips
1 week ago
Beautiful, natural and rustic design inspiration! Check out Courtney’s blog post to find out more about the studio they are building in their backyard @courtneyadamo #babyccinokids #studiospace #designinspiration
2 weeks ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago