Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with https:// (or http://)



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2 hours ago
Welcome wonderful Winter coziness and #hygge for the home. ️ Tap on the link for this week’s #babyccinotopten • @howiwonderkids @scandiborn @smallable_store @mineminekids @junioredition @petitkolibri @aureliaskincare @hedgehogshop @littlehipstar @papalobsternews
14 hours ago
Make little acorn people. A sweet treasure, ornament, or stocking stuffer it’s today’s #babyccinocrafts from Polona of @babyjungleshop. Tap on the link. #babyccinokids
1 day ago
Greet everyone at your front door this season with a homemade Christmas wreath. It’s an elegant entry and festive touch, but it’s also with super easy to make so tap on the link for tips... and you can do them with friends for a little festive get-together. Hot cocoa or mulled wine helps! Plus, they cost a fraction of buying them! Homemade for the win. #babyccinocrafts #homemade #wreaths ️ (by @laraoflondon)
1 day ago
Happy 9 months Baby Bram! Crawling one day, rearranging ornaments the next. Wrapped Christmas gifts won’t stand a chance! But what a fun age! #9monthsin9monthsout #babyccinokids #babybram
2 days ago
After a visit to the bookshop. ️ #bookworms #teens #tweens
2 days ago
Esther’s family has baked yummy Sugar Cookies today. How gorgeous are they? One of our favourite archive recipes, tap on the link. #babyccinoeats
2 days ago
Here to help with our curated edit of the very best gifts for babies, children, and mamas too! See our HOLIDAY GIFT GUIDES to finalise all your wish list needs. Tap on link, and voila! • #giftguides #babyccinokids #bababyccinoboutiques #shopsmall #shopindependent #supportsmallbusiness
3 days ago
Snowy Lime Cookies, they are delicious and a nice bright addition to the spiced and rich Wintery desserts normally served this time of year. ️ Tap on link and add a little wow to the weekend. #babyccinoeats #babyccinokids
3 days ago
No need to panic if you are finalising your last gifts but have fun out of inspiration! ... we have a great selection of gift ideas in our Gift Guides (slide left, and tap on the link for all the ideas detailed on our site!). Babies, Children, Mamas, & Stocking Fillers too! Do a happy dance, then finish that shopping! ‍️️
4 days ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
5 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago