I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



One month to go... Just so nothing else gets in the way of you and your favourite brands, save this date. ️ #theshopup
1 month ago
To keep things all in one place, we will be merging this account and our @babyccinokids account moving forward. After all, we are one big happy family, and having one place for you to visit just makes life easier. Please follow us here at @babyccinokids for all future updates, event dates and news about our ShopUp events. And don't forget to mark your diaries for our upcoming events: June 9 & 10 in Shoreditch, London and September 16 & 17 in Brooklyn, NYC. ️ #babyccinokids #theshopup #onehappyfamily
2 months ago
Have you seen our IG stories on @babyccinokids??? Do you want to share your brand with our families and customers? We will be in East London this June, and we are looking for interesting brands and lovely boutiques to join us! Visit us for more on Stories. ️️️
3 months ago
Sweet touches of lucky green for little babes! Love this photo from our #babyccinoboutiques @cloth!
3 months ago
Colourful and cute, that’s what’s around the corner! Register on the link for our free 9th & 10th June East London ShopUp. Even @beneditacouk will be joining us! #matching #colourful #theshopup
3 months ago
Always a good reminder! ⭐️⭐️⭐️
3 months ago
Pretty in pink! Come meet @beneditacouk at our East London #theshopup on the 9th & 10th of June. Save the date. ️ #babyccinoboutiques #pink #girlsandboys
3 months ago
The days are getting longer and soon you’ll be wearing short sleeved clothing and sunglasses. (Right? ) With less than three months until our East London ShopUp, we are dreaming of warmer days and new wardrobes for our little ones! So mark your calendars and join us on the 9th & 10th of June. ️ @van_beren #theshopup #london #eastlondon
3 months ago
London, we're back for our Summer edition!🇬🇧Registration is now open for shops who want to be part of it - follow the link in profile and show your interest, we want to hear from you! #theshopup #theshopuplondon
3 months ago
Something BIG is happening on @babyccinokids today! To celebrate our 10 years anniversary, we have partnered up with 10 of our lovely boutiques for an amazing 10 day giveaway. Head to @babyccinokids and look for our DAY 1 post, you'll find all the details to enter! #babyccinoboutiques #babyccino10years
4 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
1 year ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients: a royal 1 tbsp of olive oil 1 butternut squash 1 red onion 2 red peppers 2 garlic cloves 4 vine tomatoes 150g quinoa sea salt & freshly ground pepper 300 ml vegetable stock 2 tbsp red wine vinegar 25g raisins 80g black olives And for the garnish: a handful of chervil feta (optional) Directions: Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks. Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes. Rinse the quinoa under cold water to remove any bitterness. Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper. Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking. Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like! A super colourful, super easy and super delicious dish for taste buds of all ages! Bon appétit!
2 years ago