I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



Recycle, reduce, reuse ️ Fly less, cycle more shop responsibly do not waste food 🥗 use less plastic 🧼 let’s make this world a better place #globalclimatestrike @hungermama
1 day ago
Delicious and healthy snacks that actually taste like cake? And are SUPER easy to make? Winner!!! You can find @beesbakery recipe up in our blog — perfect for the lunchbox too! #babyccinokids #babyccinoeats
3 days ago
Let’s go back to bed, shall we? The pretty bedding in this month’s @babyccinokids product guide is just TOO inviting! #tempting #babyccinokids #babyccinoboutiques (Link in profile!)
4 days ago
Whidbey Island is a beautiful and untouched destination in the US Pacific Northwest. It is made up of several small quaint towns and gorgeous historic nature reserve — there are lots of hikes, views, parks, beaches, and more to explore. Addie says: ‘Perhaps one of the best overall things about being on Whidbey was just that — being on the island and enjoying its natural state and sharing that with my family. The pastel-colored stones collected at the beaches, the deer that aren’t scared of humans at all and just mosey about the island, the cherry trees, the seal pups... It was so great just to be there!’ If you are a family who loves nature and adventure and enjoys exploring the lesser-traveled destinations, you can find @addieladner ‘s great tips (and more dreamy photos! ) over on our blog. It sounds like the perfect getaway to us!! #babyccinokids #babyccinotravels #whidbeyisland #familytravel
5 days ago
GIVEAWAY! We are SO excited! We have teamed up with @puffinbooksUK to give away a SIGNED* (!!) copy of @PaulMcCartney ’s wonderful picture book Hey Grandude! (*Paul signed a bookplate which is included in the front of the book.) The winner will also receive the iconic yellow OlliElla suitcase so little adventurers can follow Grandude and his grandchildren on their adventures across the globe. To enter, comment below and tell us where you would like to go on an adventure? This giveaway is open worldwide and will end on the 16th of September at 5PM GMT. The winner will be announced in the comments of this post on the 17th of September. This giveaway is not sponsored by Instagram. You must be 18 years or older to enter. Good luck! #babyccinokids #babyccinoreads #giveaway #heygrandude #paulmccartney #puffinbooks
1 week ago
If you love books as much as we do... stay tuned for a VERY exciting giveaway we will be announcing VERY soon!!! @estherbabyccino #babyccinokids #babyccinoreads
1 week ago
Captured inside the magical world of a book... what are your children reading at the moment? Or what are you reading to them? @estherbabyccino #babyccinokids #babyccinoreads
1 week ago
“If you take care of the small things, the big things take care of themselves.” What did you get done today? Addie is discussing a different kind of list making on our blog today. Have a read, it’s very inspiring! @addieladner #babyccinokids #babyccinotips
1 week ago
‘The book includes songs, rhymes, recipes, rituals and ideas to layer into your home — reminders of the importance of traditions and routines for our children and families. It is a wonderful resource for new mothers, and has great ideas and inspiration for the more seasoned mothers as well.’ Courtney on @earlyrisercompanion , the beautiful book by our dear friend Elizabeth @thelittlest . More on the blog @courtneyadamo #babyccinokids #babyccinoreads #earlyrisercompanion
1 week ago
Let’s get ready for puddle jumping!! We have found some super fun and practical rainwear must-haves for you —> head over to this month’s @babyccinokids #rainwear product guide (link in profile) to see and shop! ️ #staydry #babyccinokids #babyccinoboutiques
1 week ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago