Totem Kids is a fresh world of colour, stories and fun. An eco, fairtrade, non gender-specific kidswear label for ages 2 – 10 years, this brand seeks to engage through simple story telling.
Totem offer wardrobe staples such as leggings, sweatshirts, t-shirts, shorts, jackets, playsuits and shirts. Complete with playful designs that appeal to children, pieces offer all the practicality us bigger people care about. Totem work with a different artist per collection, creating unique apparel and keeping things unexpected and creative within tried-and-tested, kid and parent-approved shapes.
Totems tell a story about an important event or person, favourite fable, lesson learned, belief or origin of a tribe, clan or particular family. They usually represent an idea or act as a symbol for a family. The poles are a means of communication, colours are also symbolic. The connection to this collection is clear to see!
Totem is the latest creation of Central St Martins fashion graduate, Kate. Having worked as a stylist and designer, and having set up an award winning brand and concept store whose main focus was supporting emerging artists, world-traveller and mama Kate has gathered a world of inspiration into her latest venture. The result is bold and refreshing!
“I love that every piece is gender neutral, and that the prints are so unique!”