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THE SIMPLE FOLK
Beautiful and simple shapes, luxuriously soft and designed to be played in. Ethically produced.
The Simple Folk is a line of ethical, sustainable, organic, and high-comfort play clothes for the wild-hearted minimalist created by friends and mothers, Jamie Morea and Abigail Brown.

As they became aware of the true cost of fast, disposable fashion, Jamie and Abi were compelled to lead the way toward a more conscious future that values quality over quantity, prioritizes the health and well-being of both those who make and wear their clothes, and chooses earth-friendly practices at each and every turn.

With their children as their inspiration, Abi and Jamie got to work designing gorgeous and practical garments of various textures and muted hues that are carbon brushed to be luxuriously soft and are intended to be passed down for generations to come.

Their line is handmade in small batches in a Green Certified facility in Portugal and is OEKO-TEX® from start to finish. They have partnered with the Kikulu Foundation to support children’s education in Uganda and are striving to make a difference...in their homes, in their communities, and throughout the world.

“A gorgeous slow fashion brand. I love the deep colours and simple shapes!”

Esther