I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



No more compromise! The leather bags from @kerikitbags are as stylish as a designer bag, but with all the functionality you could wish for when you have a baby - room for bottles, separate pockets for your keys and purse as well as your little one’s nappies, dummies and food! Join us at #TheShopUp in London on May 6-7th to get yours!#theshopuplondon
46 minutes ago
Make sure to check out @antipodream range at #TheShopUp in London on May 6-7th - their selection of kids bedding and décor brings happy pop touches to your kids' space, perfect If you like bright colours and bold prints!#theshopuplondon
1 day ago
How cool is the minimalist style of this jacket from @mortonandmabel! We can't wait to check out their effortless, unisex options for boys and girls aged 2-12, at our LA #TheShopUp on April 23-24th #TheShopUpLA
1 day ago
We just @dottydungarees new collection! Shop their classic and timeless dungarees at our London Spring #TheShopUp on May 6-7th!#theshopuplondon
1 day ago
Come and shop the lovely bows from @hellohadleygirl at #TheShopUp in LA on April 23-24! Simple and beautiful, they're perfect for every outfit#TheShopUpLA
2 days ago
Exactly one month to go! Join us at @thespringsla on April 23 & 24 from 10am-5pm. The event is free and fun for the whole family with over 30 children's boutiques from around the world, sweet activities to keep your little ones entertained, and delicious food and drinks. See you there! #TheShopUp #TheShopUpLA
3 days ago
We've just announced our Spring London ShopUp but we already know that the shopping is going to be GOOD! @mabelchildofficial will be there, and we're always amazed by their most beautiful selection. Mark your calendars: May 6th and 7th #TheShopUp #theshopuplondon
4 days ago
We're so happy that @som_newyork will be at #TheShopUp in LA on April 23-24! From swaddles to bath capes, duvet covers and little scarves, we absolutely love their whole collection and their gorgeous colour palette!
6 days ago
This is really happening! We are SO excited to bring you a Spring edition of the London ShopUp on May 6&7 in East London! If you're a shop and would like to be part of it, contact us through the link in profileLooking forward to hearing from you! #TheShopUp
1 week ago
Lots of style and lots of fun! @marinandmorgan will be at #TheShopUp in LA on April 23-24, come and shop their collection of cool clothing for 2-8 years old!
1 week ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
3 months ago
Esther shows us her recipe for delicious mint syrup.
5 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
5 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
8 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
10 months ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago
Here Courtney joins Maureen from Pipsticks ( to show you how to make a Superhero costume, including wristbands, a mask and a superhero cape! This fun and easy DIY is perfect for Halloween or any time your little ones need a costume to match their exciting superhero adventures! For additional info, you can find the DIY for the superhero wristbands on the Pipsticks site here:
1 year ago
We show you what we have in our carry-on bags when we fly. This was filmed in Brooklyn when all three of us where together without our families. Needless to say, we had a lot of fun!
1 year ago
Here we show how to create two French braids in your daughter's hair. Achieve a sweet and classic look with this easy hair tutorial.
1 year ago