About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.


Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.


We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.


The seed was planted. And we helped it grow!


In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  


In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.


In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.


We hope to see you at the next one!

 xxx Courtney, Esther & Emilie




Looking at our photos from #TheShopUp in LA - and already so excited for the next one coming up in East London! See you there on May 6-7(all details and info link in profile)
2 hours ago
We were totally in love with their previous collection, but the Spring/Summer pieces from @nelliequats are even more beautiful! Find them next Saturday and Sunday (6-7th May) at #TheShopUp in East London!#theshopuplondon
8 hours ago
@artisanne_home create beautifully crafted ethical storage baskets that are stylish and useful, perfect for every single room of the home! Shop those beautiful baskets next weekend at #TheShopUp in East London! See you there on 6/7 May#theshopuplondon
21 hours ago
The countdown is ON! One week to go before our Spring #TheShopUp in East London. More than 30 independent children's boutiques, delicious snacks, kids activities - the best family outing you can dream of! Check out the link in profile for all the practical info, we hope to see you there! #theshopuplondon
1 day ago
For cute babies and stylish kids, @jjparkkids will bring their cool collection of clothing and accessories at #TheShopUp in EXACTLY one week! (and we obviously can't wait to shop those adorable bear socks)
1 day ago
So happy to have the adorable pyjamas from @ilpigiamino at #TheShopUp next week in London - we just love this grandpa style pyjamas for little ones because they look so cute!#theshopuplondon
2 days ago
Check out the @babyccinokids blog today - we're sharing a lot of beautiful photos from our amazing #TheShopUp in LA last week! Link in profile (all photos are from @redanchorphoto)
2 days ago
The best part of hosting #TheShopUp in London in May is the fact that the beautiful Spring/Summer collections will be available - like this effortlessly stylish dress from @risurisuparis! Shop their organic clothing on May 6-7!
2 days ago
@bebe_organic will bring their adorable collection of sustainable clothing and accessories for babies and children to #TheShopUp in London on May 6-7 and we can't wait to shop their beautiful timeless pieces #theshopuplondon
3 days ago
The gorgeous cases from @meminio are the perfect ways to collect, store and share your child's precious keepsakes. Get one of those beauties at #TheShopUp in London on May 6-7th!#theshopuplondon
3 days ago
Esther and Courtney wrote a beautiful, month by month guide to pregnancy for the family to share. Perfect to prepare your child for the arrival of their new baby brother or sister!PRE-ORDER YOUR COPY: UK: http://amzn.to/2nVWOZo US: http://amzn.to/2nVWOZo AUS: http://bit.ly/2nDYggy
3 weeks ago
Check out the cool vibes of our Shop Up event in London in December!
1 month ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
4 months ago
Esther shows us her recipe for delicious mint syrup.
6 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
7 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
9 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
11 months ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago
Here Courtney joins Maureen from Pipsticks (www.pipsticks.com) to show you how to make a Superhero costume, including wristbands, a mask and a superhero cape! This fun and easy DIY is perfect for Halloween or any time your little ones need a costume to match their exciting superhero adventures! For additional info, you can find the DIY for the superhero wristbands on the Pipsticks site here: http://pipsticks.com/blogs/news/tagged/superhero
1 year ago