Small, socially responsible children's labels

Region: United States
Sweet William is a NY-based children's boutique which offers a wonderful mix of traditional-yet-stylish baby and children's clothing from many of our favourite international designers. They feature a well-edited selection of brands like Kids Case, Mini Rodini, Makie, Talc, Bobo Choses, Wovenplay... and the list goes on. There is something special about every single product in this shop. And check out their new monthly selection of children's books!
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Original and organic. Stylish children's bedding.


Everything you need to decorate the perfect party

Smitten for the Wee Generation

Sweet decor to enjoy together

My Brooklyn Baby

Eco-friendly, clever products designed to last

Nursery Names

Cool, colourful and customisable alphabet print projects